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Memecoins on Solana explode (and vanish) fast. Pump.fun removed the technical barrier to launching, but winning attention still requires a marketing system: a clear story, the right surfaces, and on-chain measurement. This guide shows how to plan, launch, and scale a Pump.fun token like a marketer, not a gambler – PromoJ style.
Pump.fun automates creation, bonding-curve pricing, and “graduation” to a DEX (now PumpSwap). It doesn’t give you a narrative, an audience, or retention. That’s your job. Treat the platform as distribution infrastructure; your advantage is positioning + execution.
Your meme needs a single line people quote without you in the room. Tie it to a live conversation (culture, sports, crypto news) and make the visual identity obvious at a glance. If the joke requires a paragraph, it won’t spread. Keep the claim playful, not financial; utility promises invite trust issues and platform takedowns.
Ship a minimal but legit hub (one page is fine): name, ticker, image kit, verified links, creator handle, and safety notes. Pre-cut short creatives (square, 4:5, story, 1200×675) and a thread template that explains the meme, the bonding curve, and graduation target. Line up two or three KOL mentions that match your region and tone; let them keep their voice and disclose.
Announce with a tight hook, a 20–30s clip, and a pinned “how it works” post. Keep replies active for the first hour; that’s where conviction forms. If you hit King of the Hill or approach graduation, say it plainly and link proof. Don’t spam ten updates – two or three crisp ones travel further.
Sybil grinders will chase anything that trends. Use light allowlists in community hubs, rotate invite links, and push people to verifiable actions (signed messages, on-chain mini-quests) instead of endless like/retweet chores. If you run giveaways, cap them, publish winners quickly, and retire the post – old giveaways breed scammers.
On Pump.fun, the journey is short: see – laugh – tap – buy. Your creative should mirror that. Put the joke and ticker in frame one, show the tap flow in frame two, and end on a goal (“Graduating to PumpSwap – help us hit the cap”). For sound-off feeds, add 5–7 words of overlay. Keep colors bold and legible; avoid tiny disclaimers or “promises.”
A simple early split works: KOL posts + Web3 ad network for discovery, community boosts for momentum, and a tiny retargeting stream for abandoners. Web2 channels can help with scale, but wire on-chain attribution back to your analytics or you’ll optimize for clicks instead of buys. Adjust spend daily during the first 72 hours; after graduation, slow the cadence and shift to retention..
Most memecoins fade because the meme stops evolving. Plan simple weekly beats: new visuals, remix contests, cameo KOL reads, or IRL photos of the mascot. Rotate formats (short video – audio room – image set). Make holders the stars; UGC outperforms brand accounts in this niche.
We handle KOL selection and briefs, Web3 ad network setup (wallet-based audiences, on-chain attribution), creative and community ops, plus PR in crypto media. Tell us the joke, the budget, and the goal – we’ll turn it into a launch that travels.
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